signed a two-year contract agreement with the Ghana Medical Association (GMA) to promote healthy lifestyles among Ghanaians.Per the agreement, PZ Cussons will be partnering the GMA to disseminate information to the public on all aspects of health, health care and the medical sciences through the association’s annual public lectures and other programmes.
The agreement would also see the GMA giving endorsements to all health-related products that would be introduced by PZ Cussons.
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| Jim Judson, MD, Pz cussons Ghana |
Mr Judson said PZ Cussons had resolved to partner the GMA to “promote better healthy lifestyles and health conditions of the public.”
Mr Judson said Ghanaians should, in the coming days, expect a programme of action nation-wide from the GMA and PZ Cussons that would be targeted at the people through the creation of awareness of the deadly effects of unhealthy lifestyles.
As to why the two bodies decided to sign the agreement, Mr Judson explained that the idea of PZ Cussons and GMA separately carrying out their individual programmes on health education was rather not the best.
Mr Judson thus said: “People trust PZ Cussons, people trust GMA, put the two together and you would have a powerful brand.”
The President of the GMA, Dr Winful, disagreed with suggestions that the agreement would compel the GMA to compromise on its stance against the quality and health standards of PZ Cussons products.
The quality of PZ Cussons products in the country, he said, “was without question,” adding that PZ Cussons has the expertise in advertising, from which the GMA would tap to ensure successful dissemination of its information.
The GMA President added that although the signed agreement was for two years, both parties were looking beyond that.
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