Unilever launches Lifebuoy soap

Unilever Ghana Limited, the country’s unit of Global Unilever, has introduced Global Unilever’s Lifebuoy brand, a germ protection soap, into the Ghanaian market, aimed at changing the hygienic conditions of its patrons.
The Lifebuoy is one of the company’s oldest brands that was launched in 1894 in the United Kingdom and is currently said to have over 1.6 million users across the globe.
Speaking during a well-staged ceremony to launch the brand in Accra,  the Deputy Minister of Health,  Mr Rojo Mettle Nunoo, said preventive care  was a huge chunk of responsibility for the Ministry of Health and that teaching people to practice preventive care was the most cost effective aspect in the health delivery system.
The launch of the soap in Ghana, which was done on World Health Day - April 7, came at a time the country had declared the current cholera outbreak as an epidemic.
“We in Ghana, therefore, with open arms, welcome this life-saving soap into our midst and look forward to the intervention that Lifebuoy would make in our lives and the effect it would have on the health and hygiene habits of the those who will buy and use it,” the deputy health minister added.
He, therefore, called on Unilever Ghana to make the soap available to consumers  “at an affordable price” as they get attached to it in the coming days.
The President of the Medical Women International Association (IMWA), Prof. Afua Hesse, who chaired the function, said  the country currently needed a personal hygiene revolution through proper hand washing with water and soap.
The important lesson to be learnt in proper hand-washing, according to Prof. Hesse, was that “everything that is worth doing is worth doing well. There is a correct way of washing hands just as there is an incorrect way of washing one’s hands.”
The Unilever Ghana MD, Mr David Mureithi, said the company was optimistic that the launch of the product would “mark the beginning of a critical behaviour change to impact positively in the lives of Ghanaians.”