Evoque celebrates Queen Elizabeth’s Diamond Jubilee

PHC MOTORS, local distributors of Range Rover and other prestige branded vehicles in the country, have launched a 30-day campaign aimed at luring more people to patronise and be abreast with the Range Rover Evoque currently on sale at the company’s showroom in Accra.

The promotion which begun on June 1, is to, among other things, enable the company and the Evoque in particular share in Queen Elizabeth’s 60^th years reign as queen of England.

The Deputy Sales Manager at PHC Motors, Mr Anthony Torsu, said in an interview that the move would also give the brand the opportunity to relish in its image as a British car.

“Range Rover is essentially a British car. That is why we came out with this special promotion for our clients to coincide with the Queen’s Silver Jubilee,” he said.

As part of the promotion, patrons of the Evoque vehicle, a smaller make-up of the Range Rover Suv, will be offered a 20,000 kilometer free service, including parts and services, within the 30-day period that the campaign will run.

The Range Rover Evoque

“We are also offering the car to people at a competitive price as long as the promotion runs,” Mr Torson said but declined to mention the price.

“It is obviously a downward review in line with the Queen’s Diamond Jubilee but it’s a competitive price compared to the ones offered in the market,” he added.

The Range Rover Evogue was unveiled in 2011 as a smaller make of the Range Rover Suv. It has since received favourable patronage in the country and globally.

PHC Motors for instance sold about 20 of them in the country in 2011 and is now aiming at selling 40 to 50 in 2012.

“Evoque is doing just well. It seems to be holding on to its name and the patronage from clients has been impressive too,” the Divisional Manager of PHC Motors, Mr Leslie Ephson, said in a separate interview.

He added that the company intended to adopt more customer-centered initiatives and intensify after sales services in a bit to achieve its target of wining more clients for the numerous brands of vehicles that it currently distributes in the country.